Many people now have an idea of what SEO is all about. They understand that it is the use of the appropriate keywords, titles, meta tags and links to ensure that your content ranks high on search engine results. They also understand that high quality, relevant and fresh content that is useful to users is vital. Many brands have therefore invested heavily in content creation. However, there seems to be no strategy with regards to content distribution. Below we look at the importance of distribution in SEO, and how you can achieve it in your company:
If you write great content but have low domain authority, your site will not receive much traffic. Distribution is what will help your site rank high in search engine results.
At the core of distribution is link building. Link building is not always easy. If you link to low quality, spammy websites, you will get penalized by Google. Below we look at the various types of links and how best you can utilize them in your SEO distribution efforts:
These refer to the name of the brand. The trick in using these links is that your brand name is unique, so you will always rank high for it. It is advisable to use brand name links at least 40% of the time.
These links are the phrase of the keyword that you are looking to optimize for. If you want to rank for ‘best sports gear in Ohio’, you can use a link that exactly matches the keyword. Strive to use this type of link at least 20% of the time.
These refer to links like ‘learn more’ or ‘click here’. Use this 15 % of the time.
Backlinks help your site achieve authority and credibility, something that Google’s algorithms are really looking out for. When authoritative sites link back to your site, Google begins to view your site as authoritative too.
If you have a new site with barely any traffic, you need to reach out to larger external blogs in your niche. You can ask to contribute to the blogs. This way, you get insights and other perspectives that you can use to better your own content. The owner of the blog is a good source of these insights since he is much more experienced. His audience’s comments are also invaluable. Ensure that you have a topic or article that you will use to pitch. Review their guidelines first and understand them before pitching.
Reaching out to local newspapers and media outlets gives your site a chance to become a reference point, even if just for quotes in your niche (for a start).
A smart way to work with local businesses is to reach out to those that are related to your niche. You can then contribute to their site. For instance, if you sell sports gear, you can approach a local bar and request to contribute to their site by creating content around your favorite beer. This relationship is important: people talk about sports as they drink, and even more importantly, watch sports as they socialize in bars. A win-win.
Content distribution networks allow you access to bigger audiences that you cannot possibly reach on your own.
To succeed when using CDNs, you need to set specific goals. You need to know who your audience is, and whether they exist on these platforms. You also need to define your KPIs – key performance indices. What is success to you? Is it more traffic, retweets, more customers?
Note that different CDNs will meet different goals. Do your research and get to know the channel that will best suit your needs. Ask someone in your network what works for them. Get to know what content your audience loves sharing, and where they share it. After setting your goals, try different CDNs until you discover what works best for you.
Medium – you need to build a readership first
List.ly – good platform to build a community and audience
Daily by buffer – this increases Tweets and traffic to your site too
Hacker News – great place for startup stories, investment and raising rounds. Difficult to penetrate, but when you do so, traffic to your site increases massively.
Product hunt – only post real products
Reddit – Posts will do great here. Do however only choose relevant subreddits.
Growthhackers – you need to be active in this community, comment, ask questions, give advice and share valuable content.
When choosing CDNs, you need to go for those with audiences similar to your target audience. You also need to know the trending content on the forums your target audience is on, the keywords being used and referral sources in Google Analytics.
The prime lifetime of a Tweet is 18 minutes. You need to share one piece of content multiple times, two to 3 times a day after publishing it. For two weeks, you need to continue sharing it daily, 2 to 3 times. Better still, you need to re-share your most popular content even months later. This is the only way to gain traction, and become an authority on social media. When you have a lot of posts on social media channels, you build credibility, improve your rank on search engine results and increase traffic to your site.
Better still, you need to post some quotes from the article. Adding the share option in your posts makes it easier for readers to share quotes from the quotes.
Building relationships is the easiest part of distribution, but it is also quite hard. You have to prove that you can add value before anyone trusts you to occasionally or frequently write for their audience. Once you achieve this, you are able to easily get quality, authoritative links to your site.
The importance of distribution in SEO cannot be underestimated. If you are a one man or woman agency, it can be overwhelming to try and implement all the above strategies all at once. The best thing to do is research on one thing and implement it. It is all about a step at a time.
You’ve signed up with JVZoo, ClickBank or other affiliate programs to get started with your affiliate marketing business. The cost of business is low and you’ve created landing pages, added email swipes and you’re ready to start making money.
You’ve most likely enrolled on how to be an affiliate marketer and followed in the steps of experts. You’ve followed their exact training and you’re ready to make money like them. There is just one problem, they did not mention how to comply with regulation and show you how to protect yourself from fines and/or complaints.
You understand the CAN-SPAM Act and comply by signing up with an email marketing software to do most of the work for you. You have the unsubscribe button and follow the instructions provided by these email marketing software.
once you collect personal data from visitors like their email, you need to inform them of various things (and this is a constant across most legislation and systems. More information about the international regulatory framework can be found here):
While CalOppa is a California law, you still need to comply with them. What is the probability of a Californian going to your site? Whether you live in California, your online business has the potential to reach them.
Europe has a well developed privacy law sector. The relevant legal framework in the European Union is the Data Protection Directive (95/46/EC) and the ePrivacy directive (2002/58/EC, as revised by 2009/136/EC). Those regulations need to be transformed into Member States law, making sure that minimum privacy requirements are met across the European states.
* Take appropriate measures to notify Website users of all your organization’s online information practices, notably using “cookies” or other non-visible tracking tools, and explain such practices
Whether you are certain about who will be going to your site, you would want to comply with all regulation so that you are not at risk of being fined. By understanding what regulations you need to comply, helps protect your business. Just like any brick and mortar stores, you won’t start a business not knowing exactly what you need.
Also, there is a good way to go about it, versus the bad way. Let’s start with copying and pasting a policy from your affiliates. If you are selling someone else’s product, you might think that by copying their policy would protect you and your business. What most people do not realize, you are adding on services that might not be mentioned in their policy. Also, you might be infringing by copying and pasting.
While most people click your policy and think that everything is covered, there will be those who actually read them and point out the difference between the policy you paste and what you do with them. If you are using a landing page builder with analytic, you will need to disclose that information. You also need to disclose that you are tracking them with cookies as well as disclose that you are using an email marketing software to track their open/click rates and behavior triggers.
Note how Facebook tells you to be consistent with California’s privacy laws concerning children: They tell you to comply with the U.S. Children’s Online Privacy Protection Act which introduces more stringent rules for your apps when you target children under the age of 13.
I’ve been working and learning S.E.O for about 2 months now. It’s been quite a journey and I thank my tools to help me with my S.E.O. Tools help me identify quick and easy fixes. Some are harder than others, but in the end, tools can provide you a nice checklist. I’ve used tools such as WooRank, SEO Powersuite, SEMRush. I have nothing else to say, other than that all three tools has its place.
If you are an SEO expert, you might want to think about using all three, instead of picking just one. If you are a starter, I would suggest WooRank, since it is the most affordable out of the three. SEO Powersuite has tons of great tool like LinkAssistant to help you with backlinks. SEMRush
But there is just one thing that all of these tools do not mention. This may or may not be a direct Google ranking factor, but who knows, it might be soon.
We live in a digital age, where data is being collected, shared and stored. It’s to the point where people can identify where you live, your favorite hobbies, what time you get up in the morning and what you do with your lives. It can be good and it can also be a bad thing.
If you truly want to succeed, you will need to face failure at face value.
Failure is not negative. Most entrepreneurs thrive and look for failures. What is not working for them, why did it not work? How is it not working? When did it go wrong? Where was the issue?
Of course, you want to avoid failure at all times, but no one is perfect.
What you should focus on is:
If you do not confront your failures and simply give up. You are a failure. If you decide to do something about it, you have made success. Do not dwell upon what had happened, but find what happened and see what you can do to fix it.