For anyone who has their own business with a successful client base, there are always two questions that they are seeking to answer. They are, how do I get my existing customers to return to my website, and how do I get them to repeatedly spend money in my store? These questions do have answers, and all they need is attention in different areas in order to see a growth in your business and repeated return interactions from your customers on your website. Below we have outlined a number of different methods that you can employ in order to get your valued customers to return to buy your products time and again. Whilst you can incorporate all of these ideas at once, it is probably a better idea to try them one by one over a longer time period so that you can measure the success that each one has on your sales revenue. That way you will know what areas to focus your efforts on.
Email lists are worth their weight in gold, and a customer who gives you theirs becomes something known as a captive audience. An email list is something that needs to be incorporated straight away if it isn’t something that you already do. If you don’t already have one – it’s really easy, at the checkout section of your website, include a section where the customer has to sign up in order with an email in order to complete a purchase. A good way to encourage them to sign-up is to offer some kind of incentive, like a discount or a freebie. If you already have an email list, then your captive audience is just waiting for opportunities to purchase again, given a good reason. Send them an exclusive previous customer only discount voucher that has a time limit on it, or offer them a free product if they purchase another related item. Or better yet, if you have a really valued section of your list with customers who always purchase from your store, offer them a complimentary product in exchange for an honest review of it on your website. Not only will this increase new sales to your store due to good reviews on products, but it will also make that customer feel appreciated. With appreciation comes loyalty, and they are far more likely to buy more regularly from your store, and tell their friends about you.
Many customers might want to purchase again, but don’t have the money readily available in order to do it. A good idea is to create a good quality finance option that you can apply, and have a special one reserved only for special’ customers. You can use the email list to let them know what you are offering, and they will be able to see if there are options that suit their budget. If the repayment terms (such as 6 months interest free) are easily affordable, it’s much more likely they will purchase an item straight away if you have good finance terms that they would otherwise have to wait to buy, and might end up forgetting about. If you can, incorporate a system that can marry up what customers have bought on credit with their repayment dates. Once the term has expired, you can contact them again with new, even better finance agreements, to keep them coming back over and over again.
If a repeat customer signs into your site and then abandons their shopping cart without completing the purchase, then you can follow up with a special one time only limited deal’ email that can knock an amount off the product(s) in question. Another option is to target them with a system that remembers what they last had in their basket when they log in another time. A remember this, it’s now on offer for you’ pop up that will catch their attention. This way not only will they possibly buy what they have come on to look for at that moment, but they might very well end up spending extra cash too. Both of these methods are highly effective at encouraging customers to return to your website, and spend more whilst there.
Another very powerful tool and a good way to clear old stock lines is to send customers an email link that will make that product totally free. Whilst it won’t make you any profit, what it will do is make that customer feel an affinity towards your store, and also put your store at the forefront of their mind, making them more likely to want to shop with you again soon. If it is a cheap item, it won’t cost your business much, (especially if you only target a smaller number of customers), but will very likely yield you much higher returns in the long run.
If you are sending an email to a customer, ensure that you tailor it to the individual. Granted you probably won’t know much about them, but you will know what they bought. If it was a pair of running shoes for example, ask if they have had an opportunity to hit the streets in them, or if it’s a computer, how they are enjoying getting their work done, or relaxing at night with it. Somewhere within that personalised email, add a return to store call, like a related discount, or free delivery offer. Also be sure to include their name and add in the name of the person running the company, along with a digital signature. A way to tie this all together is to take those email addresses and load them into the email of the company director or manager, so when it goes off to your customer it is a direct email, rather than a bog standard one. This will help it stand out from the deluge that they probably get on a daily basis, as well as giving it a massive personal touch. This might not seem like a lot, but very small personal touches like this can make all the difference to the customer in a world that often sees them as statistics. If you go that extra mile, they are much more likely to keep coming back to your store.
Loyalty programs are highly effective at getting customers to return to your website. For every purchase that they make you can have points added to their card that will convert into monetary amounts that they can use to discount products when they reach the checkout. In addition, you can combine this with emails, where you offer limited double point periods, where the customer can gain additional loyalty points by purchasing during specifically set times, increasing the sense of urgency’ to purchase from your store.
In a world that is increasingly moving online, the art of receiving post is a dying one. Therefore, a nice glossy brochure along with a personalized letter and a physical nice textured discount voucher is a powerful gesture. It is very likely that someone receiving these items will return to your store to make a purchase.
Sending out a newsletter on a consistent basis (say once a month) is a great way to stay in contact with your customers and let them know what is happening with your company and what new products you are currently offering. They will also feel like they know your company better than others so will feel more of an affinity for it, translating into increased visits and higher repeat purchases.
In addition to a newsletter, have a regular blogger who write posts on your website that customers have to login to read (also link this to emails so they know when a new blog post is available). Make the articles interesting and informative also related to the products that you sell in store. For example, if you are a bookseller, then have an article written about the best new books that have launched that month, or why a particular genre is popular at the moment. Find ways to tie it into the products you sell, such as linking to the books that were discussed in the post, along with a visible slight reduction. E.g. Get the new Stephen King book (such and such), for only $8.99 to instead of $12.99 for this month only!’ As the customer will already be on your site and reading the relevant post, they are far more likely to commit to the purchase.
The importance of this cannot be understated. Having a good customer service team is vital to repeat purchases. If a customer has an issue with one of the products that they purchased from you and is received by a warm, friendly person at the end of the telephone who is willing to do everything in their power to rectify whatever issue it is that the customer has, then they are almost certain to buy from your website again. In addition, this adds to the previously mentioned feeling of a personal human touch, which is too often missing from your websites.
It is almost a given that any good your website must have accompanying social media presence. Customers like the personalized feeling of this type of communication, as many (such as twitter and Facebook) allow them to contact the company directly and air their views as well as get personalized responses. In addition, you can attract a massive brand following if you post regularly with interesting content. As people often work visually, social media platforms such as Instagram is a brilliant way to present your products in a really attractive way. If someone who has purchased from your website and connected to your social media platform sees a post that they like the look of, they are much more likely to return to your website than if you just email them. In addition, you can offer social media only specific discounts that those on the platforms can use on your website, increasing return traffic that way.
Get hold of software for your site that can use personalized marketing tactics on your site to specifically target your customers each time they logon. It can analyze what they have purchased before and select products from your lines that are likely to be of interest to them, whilst offering a slight discount. For example, if they have purchased a pair of jeans, then it might offer them discounts off a winter jacket or a shirt, which the customer might then decide is a good addition to their previous purchase. This isn’t just blind science either, a survey discovered that 75% of consumers felt more compelled to purchase when they received a personalized message on an your website. In addition, you can attract a massive brand following if you post regularly with interesting content. As people often work visually, social media platforms such as Instagram is a brilliant way to present your products in a really attractive way.To make it extra personalized, have the software use their name, so that the offers really appeal to them. Something like: “Welcome back Ryan, remember those jeans you purchased in October? We’ve got some special deals just for you on coats and shirts that we think would look great with them.” The power of messages like these cannot be understated.
These above are just a handful of examples on the many ways that you can reach out to your valued customers and entice them back to your website in order to make repeat purchases, and eventually become loyal to your company. As mentioned above, we suggest implementing them bit by bit so that you can track how successful they are, and highlight other areas that might need some attention so that you can continue to grow your business. Beyond this it is worth experimenting with other ideas as you might stumble on something that really works. Keep trying new ideas and your business will definitely boom.
Having a strong online presence is important for any business in today’s marketplace. Having a good website online will cost you some money, but in most cases, this is not enough. A marketing team can help, but if you do not have the money for marketing, you may think that you are better off without a website. However, you do not have to have a huge marketing budget or even a marketing budget to promote your business. Also, If you want to test your idea and experiment with real life results, Here are some ways that you can increase traffic to your website with a small or no budget.
A vital part of any successful online business is SEO. A good SEO strategy will bring higher amounts of traffic and builds brand awareness. SEO does take a lot of work, and there are new algorithms being released every few weeks to months. Google Analytics and AdWords will keep you up-to-date with the changes to the algorithms and help you find the SEO keywords that you should be focusing on.
However, in the last few updates to the search engine algorithms, keywords have become less of the focus. Keyword spamming was a huge problem, but Google is cracking down on websites that only focus on the keywords.
Since Google’s algorithms are getting smarter, building content is becoming more important than ever. The more content that your website has the more data that Google has to match with a search result. Good content will keep your visitors on your website, and visit different webpages. The Hummingbird algorithm focuses on what the visitors are doing and what they are clicking on. The more users who visit your website and the longer they stay, the higher that you will be ranked.
What is High-Quality Content? This really depends on the field that you are in. Generally, it is content that people are looking for. This can include FAQ’s and blog posts that answer questions people have. You should also make sure that your content is shareable on Social Media.
If you want to build your social following in a very short time, and you have a marketing budget, you could host a contest. People really like contests, and winning free stuff. However, you need to be creative. Everyone has seen the like, share, and comment to win, and most people will just participate because it is easy to enter. There are many ways to run a contest and giveaway so have fun. Before hosting a contest, you should make sure that you know your areas guidelines about giveaways and contests to make sure you are not breaking any laws.
Guest blogging is when you have your blog post published on another website. The post can be about anything related to your business, or industry. Guest blog posts are a simple, but fun way of driving organic traffic to your website, and build the amount of links to your website.
Social media is the best way to market your business when you have a small marketing budget. Like your website, creating high quality and shareable content is more important than posting a lot per day. Pictures are a great option to share a message within seconds, and you are more likely to get shares, and likes with an image post.
While having a huge marketing budget is nice, you do not need any budget at all to increase your website traffic. Increasing your website traffic only takes smart marketing tactics.
Digital marketing has become essential on the business front. Potential customers and competitors are always online making this form of marketing the best for any business to stay ahead and grow. To enjoy the full benefits of it; however, you will need to come up with a strategy that is easy to implement and one that will propel you towards business success. To help you out, here are valuable digital marketing tips that will help you succeed:
Starting with solid goal should be the way to start with your digital marketing. When you know what you are looking to achieve, it becomes easy for you to make decisions with the aim of increasing business success rates as far as the goals are concerned. You will know where to put your focus on saving you from wasting too much time on marketing elements that don’t favor your digital marketing expectations.
Go through your idea generation and create S.M.A.R.T goals
It can be quite appealing to your audience, especially when you include the right content and pay attention to the quality of images and the audio included. Videos can go viral when they are high in quality and have a message. This means that you can enjoy greater viewership by sharing a relevant video with a few of your target group. You can find a video marketing agency to help you create the best videos and share them on the most relevant platforms to gain you value for your business. Or go through trial and error. Understanding each platform and identifying their purpose is going to help you increase the chance of success.
YouTube (Do not treat it like a search engine, more of a recommendation engine):
Upload all video and review your analytics. Is your traffic coming from Youtube channel, Suggested video, Youtube search? If not, remove the videos that are not seeing any action.
Fine tune your Youtube channel with only best content. Look at best channels and see what they are doing. Have a focus and don’t have everything on youtube.
Best practices for YouTube:
Facebook Video: I’ve added few suggestion in this article:
This is a particular type of marketing that is done using search engines. The technology keeps improving making this marketing easier by the day. The use of relevant keywords is one of the approaches that can be practiced to get you positive search results. When it is easier for your audience to find you in search results, it will be better for your business. SEO can be quite helpful, and a professional digital marketing agency can help you out in making all the right decisions with this kind of marketing.
The marketing funnel should clearly lead the customers’ journey from the time they make a move to your business to the time they are changed into sales. Call to action, lead magnets and opt-ins make very good funnel pieces to get your business where you wish for it to be. Your marketing funnel should include awareness, interest, desire and finally action. You simply need to start by making your customers aware of the service or product you are offering. Then make sure that you feed their interests with the right content before giving them a desire to be part of your clientele for the services of products so they can take the right action. With this kind of funnel, your digital marketing efforts will without a doubt pay off in the end because you have covered the entire process of attracting and maintaining new prospects.
This is text or image that prompts your visitors to take the expected actions such as viewing your products and services by visiting your website or subscribing to your newsletter or viewing webinars and any other action you are guiding them to take. The call to action should direct your visitors to a landing page from where you can easily collect relevant visitor information in exchange for valuable offers. An effective call to actions will always generate more leads and increase conversion rates for the website. It should get the attention of your visitors and be creative enough to make them want to take the next expected action.
This form of digital marketing can hardly be ignored considering that a larger population now uses mobile devices to find the information they need as well as to make purchases. The digital marketing strategy thereby passes for any business with the focus being on optimizing the mobile experience the users get. An online presence with a defined mobile approach can get you amazing results and it should, therefore, be considered to ensure you don’t shut out any potential customer. You can get help from a good digital marketing agency.
Social media platforms have become the way of life for most people today. The networks offer you a chance to communicate, offer content, create and nurture trust and transparency. The approach you take can determine the influence you have on purchasing decisions of your audience. Reactive, fluid and timely social content can get you results easily. This kind of marketing is also quite affordable making it suitable even for startups.
It is imperative for marketers to decipher how potential buyers are behaving, where they can be found and what devices they are currently using. Success in marketing in today’s digital world comes from understanding consumer behavior and psychology. By using the right digital marketing solutions, they can create more impactful marketing strategies by interpreting consumer behavior accurately.
Online marketing in today’s digital marketing landscape involves creating and utilizing a whole gamut of software systems and apps. With the support of the best global IT service providers, with unrivaled experience in iOS apps development expertise and ability to create strategies based on your specific marketing needs can help you achieve your short-term and long-term marketing goals.
When working on your digital marketing, you need to offer relevant information to the customers in line with the services or products you are offering them. A good lead magnet can be used with a call to action or alone to trade information. There are various approaches you can use for this, such as offering free white paper downloads which require form filling first. You can then use the collected information to interact with the visitors as they continue in the funnel. Driving traffic and converting will be made easy when lead generation is a success.
Reaching out to the target audience in the most convenient and efficient way is quite challenging to many entrepreneurs. Whether you have commodities or services to sell in the market, you will have to make your brand known to them. This means getting into some sort of marketing plan if at all you are to get the recognition you deserve. Digital marketing will offer you with the right solutions. The good thing about digital marketing solutions is that they offer you behavioral targeting possibilities, real-time data, adjustability and reduced costs in making it all possible.
When promoting your business, niche, emails and landing pages. You want to make sure you are targeting the right audience. Whether you have a shoe-string budget or want to market wisely, what better way to write your emails when you know exactly who your audience is going to be?
Many new marketers write emails first, and then start promoting, purchasing, advertising their landing pages and see if anyone will purchase the product. With this simple tips I am about to give you, you will start narrowing your focus to one primary group of people. Target your words that can help these specific people.
I believe in agile system and find the best ways to go about things. Give your business structure and you will be less frustrated.
Once you narrow your focus, you start to realize the problem and you are able to find the solution. You become an expert, you get to know them very well and can provide understanding, empathy, develop or suggest additional products based on their needs.
Whatever the offer is that you want to promote. You want to look for products and ask these few questions:
– Think about the type of people who can benefit from what you have to offer.
If the product is general like “lose weight”, you want to select few specific groups and spend your advertising money wisely. You can start by selecting the gender, age, work, salary, and etc.
You can target middle age women who are single, currently working at an office so they are not as active as other people. You can then start suggesting quick workout hacks they can do 5 minutes a day, or health plan delivered to their door or office.
– Your headlines will start pinpointing to this specific group,
“Don’t have time to workout?” “Can you spare just 5 minutes to start a healthy life?” Once you start targeting to specific group, there might be those who may come to you. Whether you want to continue with one specific email series or start building another for different group, that is up to you. If you have specific group and email series, you might be able to ask your List if they rather receive emails on a different series and build interaction and willingness to help
Writing your headlines, emails are really going to stand out and get your audience to feel they can understand and trust you. This is the easiest and quickest way to build their trust. You can easily map out the possibility and create if you feel this way click on this, if you feel that way, check this out. You definitely want to ask them questions and engage with your List. But providing them your understanding and expertise will bring your marketing to a whole new level.
– Think about who you would most enjoy helping or working with.
Sincerity and willingness goes a long way, if you enjoying helping everyone, well that is all good. It would be a lie if we liked everyone in the whole world. There are few people who we are willing to help more than others. If that is the case, make sure you hedge your marketing with those you love to help. If this does not matter to you, then by all means go target everyone. What made this tip so special was that my stories attracted the audience better than trying to reach every single prospect.
If you are taking a test and you have all the answer, you might pass the test. Understand and know who you are going to target, finding and planning your email series first will only help you get their attention. What are your best practices and how are you targeting your audience?
Many entrepreneurs email marketers today who are earning thousands of dollars each month. They have found financial freedom. And when asked what they exactly do with their online business, their answer is affiliate marketing. But what makes many entrepreneurs successful in affiliate marketing? Entrepreneurs are successful in affiliate marketing because they were able to convert the visits of Internet users into sales.
How is it possible for affiliates to easily convince visitors to purchase their product or someone else?
Like anything else, you must teach the behaviors and help them understand the intangible. We are selling products that we cannot physically hold. That means we need to use several ways to gain their attention and condition them into buying the products we promote.
This happens when as you write your emails and help them convince that they are about to click on a link purchase a product they will love, enjoy, benefit with, and etc. You simply cannot promote the product by asking them to check it out.
There is an art of selling and helping people realize that they want something. Your goal is to make sure people are clicking the link you provided. With any Email Marketing Software such as GetResponse, Sendlane or Aweber, you can easily track those reports. You can check them out at my Resource Page
Just how well are you writing your emails and convincing them to click on it? That is your primary goal in getting sales. Of course, you want to build relationships and provide amazing content so your List will want to stay.
But if you do not have the skills to make your list want to click on your links, you will fail as an email and affiliate marketer. I am not promoting any hard sells. But help you understand what needs to be done.
Benefits sell and stories help your List put themselves in the position you want them to be in. If the product is about Yoga and meditation. Just how many of your list are busy in their daily lives? Have them picture themselves or set an example of you being busy and taking this product. It only takes 5 minutes a day to live in a stress, meditated life that makes me feel better, optimistic, goal oriented, and so forth.
You are the broker between your List and the Product. How are you taking on this challenge and get your List to click on your links? This is different than CTA. While we must have CTAs to get them to click, you need to provide What is in it for them or Why should they click? How convinced are your List?
Keep this in mind when you are writing your emails and promoting a product.
Video increases your views and sales.
It’s based on fact that people rather watch than read. We have more tv, movie, ad viewers than book readers. We grew up watching tv and enjoying them. We also know what makes videos interesting and when to turn to a different channel.
Because of this, making your video animated is the best way to provide your viewers the best viewing pleasure.
Doing a presentation where your face and body is in the video might not be a good idea. In fact, it does not convert well. Just look at the videos, unless you provide dynamic, enthusiasm and credibility, you won’t get those views you were expecting.
People will always judge the book by its cover. They are thinking about if they should trust you or how you look. Rather than, hearing the words that come out of your mouth. This creates barriers and your message gets lost in translation.
If that did not convince you, just how many of you will say how bad an animated character looks like? Can you blame the cartoon tell you about a product? Do you really hate the characters nose? eyes?
There is something about animated videos that draws people. We all can watch it, at any age. You can check out some of the animated video making softwares here.
Take your marketing to a whole new level and go animated!
When you are first starting out as an Email Marketer or Marketer in general, you need to start promoting and advertising.
I want to discuss on advertising. This is a no brainer. Advertising helps you reach thousands and millions of people by paying companies like Facebook, Google, Yahoo, Bind, etc.
But you are probably thinking,
“I just spent money on a program to make me money!”
Yea, well, just how are you going to make money when you do not have anyone on your email list? Where is your customers? Just because you build a nice sales email letter to promote a product, does not mean, people will come out of thin air and subscribe.
You can put your time in promoting it yourself all over the internet or pay companies to help you reach your targeted audience.
In fact, you can start with $5 a day budget and go from there. $5 A DAY, 30 days in a month is $150 times 12 months in a year is $1,800. Whether that is lot of money or not, you need to start realizing the fact that you need to start advertising.
When I was starting out, I did not want to spend a dime on marketing my business. I wanted to find ways I can make this happen. I am an entrepreneur after all.
So, I started digging of possibilities, what ways can I make some money and use that to market my business?
I came to one conclusion and that is Pay to Click a.k.a (PTC)
Getting paid to click on links, surveys and offers is not big money. But it can be. Whether you make $1-$5 a day with it, that will definitely help you with your problem of spending money. In fact, as I started building my list, I promoted these PAY TO CLICK companies and I started generating income from people who signed up with me. I get paid when they click! Now this is not a getting rich strategy, but it is something we all do, we click on links! Just taking few minutes or an hour a day doing this can come a long way.
I want you to sign up for several of them so that you can generate multiple ways to make money with these companies. Do not get discouraged on just how much you make in the beginning, give it time and be steady. The other cool thing about this is that you can start promoting your Landing Pages with them. I know, we are all just clicking on the links to get paid. But do a good job and you might just get peoples interest. In fact, these people are wanting to make money online! So provide them an amazing sales copy and get them to opt in to your List!
Pay-per-click (PPC) advertising has its own benefits and drawbacks. What exactly is PPC advertising and what can it do for your business?
More and more businesses are using online ads to get a hold of their audience. We’ve come a long way from MadMen to every day business owner taking control of advertising. Do you really need to hire someone to help maximize and create amazing ads? Or can you do it yourself?
One tool that many use is PPC advertising. This method requires one to pay a fee every time someone clicks on an ad. Usually, this is done through a bidding process. If you are the top bigger for your keywords/phrases, you are sure to be on the number on spot on all the search engines.
If budget is not the issue, you want to make sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You DON’T have to be a genius or tech savvy to be able to run this ad campaign.
2. Immediate results are seen after a few seconds after approval.
3. No need to make a website conform to the SEO rules. It would be wise to do so.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising. Most ppc ad software recognizes bots, but make sure to restrict countries or specific IP.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. Cost per click will dramatically go up as well.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.