Quora is a highly underutilized marketing platform. Thus, it represents a gold mine for marketers who want to target their audiences and bring more customers to their websites. Using Quora’s simple question and answer format, you can easily determine what your audience really wants and you can discover how to meet their needs and be appealing enough to drive them to your website.
In 2017, Quora might be your best bet towards entrepreneurial glory. As both marketers and customers are looking for something new, they are slowly setting their eyes on Quora. Once this network explodes, expect to find your brand thrive like never before. Moreover, if you learn how to target the right people and you are able to reach your audience, your website will never lack traffic and your remarketing list will always be full.
Why Using Quora for Marketing?
If you are still reluctant to use this goldmine of a platform in order to drive targeted traffic to your website, you need to take a look at the astounding benefits of marketing on Quora. Here are some of the most vital for your business:
– Prospects can discover your brand
a vast and dedicated community such as Quora includes a lot of experienced, savvy users who know when to trust a source of information. If you get your brand out there and build a strong layer of credibility around it, you prospects will naturally want to connect and interact with you. All it takes is for you to demonstrate your expertise and establish a voice of your own.
– Quora feeds rank organically in search engines
you might have not known that, but Quora has a very high authority score and is considered very important by Alexa. Hence, it ranks very high in search engines like Google, Yahoo and Bing. By ensuring that your questions and answers are relevant, and by adding some keywords here and there, you might appear as high as the first few results for important search phrases.
– Learn more about your target audience
Quora is not just a great place to bring targeted traffic to your site, but also a platform that allows you to get a deeper understanding of your audience. By knowing your audience, you will be able to focus on creating questions and giving answers that solve their problems, and this is the key to win them over.
– Connect with industry influencers
this benefit of using Quora is priceless. You can easily connect with the top people in your niche and learn from them. Connect with your niche influencers by commenting to their questions, replying to their answers to your questions, conducting an advanced search of profiles and then getting in contact with influencers and ultimately tag (or mention) them into your questions or answers.
– Drive prospects to your site
Quora is an excellent platform for getting all that valuable traffic to your site or blog. Discover how to do that by reading below.
How to Find and Target your Audience on Quora
You want to make sure that you target the right people with your answers and questions. You don’t necessarily want someone who is not interested in your products to access your website. In the end, you want to use Quora to grow your customer database and increase your profits.
Here are 5 unique methods to target your prospects and drive them to your website
1. Do not Look like a Salesman
Prospects, especially in the digital world, hate salespeople above all else. You can’t pose as a salesman for your company and expect people to engage with your brand and access your website. As a marketer, you need to dissociate yourself from selling your products and services. Quora is not the place for that. Instead, try to look like a regular user interested in helping others and offering precious advice.
Share your knowledge without any visible interest and within months you will be approached by a good number of people for advice, Eventually, your relationship will move beyond the regular and they will become your website visitors, buyers and potentially partners.
Practically, try to never promote a service or product you own directly. Do that indirectly, through comments and suggestions that offer a solution. For instance, if you are a marketer for a hosting platform, in a thread like: “Do you know any good hosting companies around?”, you could say that: “I have worked with “ABC Hosting” (add your company name here) and they really rock. Almost 100% uptime, reliable customer support, etc”.
2. Establish Connections
If prospects connect with you through messaging, do not hesitate to respond to their questions and come up with your personalized solutions. On the other hand, do your own part and contact potential customers and then try to engage them by offering buying advice or unique products that would meet their needs. However, during all this process, avoid being salesly and remember that people do not want to be sold something, they just want their problems to be solved.
3. Ask Questions
The key to finding the right people to target is to know what your niche is looking for. Thus, ask a lot of questions about what your prospects actually want. Pick your topic strategically and try to engage with your niche by using the mention symbol. You see, in addition to mentioning people, you can use the “@” symbol to mention topics.
4. Refine your Search
Try to go where your prospects are going for answers. Once you know what they want, pick those niches and questions they are interested in. For instance, if you are selling PPC services, do a search on Quora using terms such as PPC marketing, PPC specialists, PPC agencies, good PPC server, influential people in PPC & SEM, SEM advertising, PPC & SEM tips, and the list goes on.
5. Establish yourself as an Authority
Lastly, but probably most importantly, define your specialty by showing your prospects that you are knowledgeable in your niche. As a leader in your field, you will be able to use your expertise and technical knowledge to solve people’s problems and drive them to your website to get acceess to a complete solution.
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